GE Healthcare — Signa Pulse Magazine

This magazine was a bi-annual publication that I designed and produced for GE Healthcare's Magnetic Resonance business. When I first started to work on the publication, I worked on it alone — meaning designing and producing it with the client's direction only. And at first the client wanted the focus to be only about the product. But eventually the client changed and the new client had a different vision: editorial. Once that happened, all bets were off! I was allowed to do mostly what I wanted (within reason, of course). And when that client moved on there was another vision and I then needed other designers to help me with it and it became a different, collaborative entity. It was always fun and challenging and it won our agency a few Business Marketing Association's (Milwaukee) Best of Division Bell Awards.